Feb
11
2008
Posted by Raznok 
in Book lovers .. Get ready to jump in joy !! Leading Book Publisher Harper Collins is now giving away book-lovers with free E-Books. As any offer would say, conditions do apply. Certain books are put under the category of Freebies and this is a move to increase the sales of books online. To begin this move, Harper Collins is offering a novel by Paulo Coelho and a choicest Cook Book by Food Network’s Robert Irvine.
This is not the first strategic move by Harper Collins. Earlier, They were providing their widgets inMySpace and other promotional offers in other popular social networking sites. This new campaign is going to be intergrated with other online initiatives like BookVideos.tv , BookGlutton and other book promo sites.
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One Response
Aart
February 17th, 2008 at 10:08 pm
1well – what people don’t know is that Harper Collins only launched this free online reading site after the bestselling author Paulo Coelho revealed his pirate coelho blog to the world during the DLD conference in Munich last January.
I read the interveiw he gave for Newsweek and can’t help to join the dots:
http://www.newsweek.com/id/108715
I doubt Harper Collins would have made such a move without this author’s pressure.
Thumbs up for Pirate Coelho!
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